Happy Cloud World (“we,” “us,” or “our”) develops and publishes Plants Slap! Garden Guard (the “Game”) and operates this website (together, the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use the Services, and describes the choices and rights that may be available to you.

1. Information we collect

Information you provide

When you contact us for support or send feedback, we may receive your email address, the contents of your message, and any information you choose to provide, such as your device model, operating system version, game version, screenshots, or details about an issue.

Information collected automatically

When you use the Game or website, we and our service providers may automatically collect:

• Device and technical information, such as device type, model, operating system and version, language, time zone, screen settings, network type, and app version.
• Identifiers, such as IP address, device identifiers, advertising identifiers (including Android Advertising ID or Apple’s Identifier for Advertisers where available), and identifiers generated by our service providers.
• Game and usage information, such as sessions, gameplay events, progress, feature interactions, ad views and clicks, and approximate location inferred from IP address.
• Diagnostics, such as crash reports, performance data, error logs, and other information used to maintain the stability and security of the Services.

You can limit access to an advertising identifier through your device settings. The availability and wording of these controls depend on your device and operating system.

Purchases

If the Game offers in-app purchases, transactions are processed by Google Play or Apple’s App Store. We do not receive or store your full payment-card details. We may receive limited transaction information, such as the product purchased, transaction status, price, currency, and time of purchase, to deliver the purchase, maintain records, prevent fraud, and provide support.

2. How we use information

We use information to:

• Provide, operate, maintain, and improve the Game and website.
• Save or restore game functionality where supported and deliver requested purchases.
• Understand gameplay, diagnose errors, improve performance, balance features, and develop new content.
• Respond to support requests, feedback, and privacy inquiries.
• Display, measure, and improve advertising, including personalized advertising where permitted and consented to.
• Detect fraud, abuse, security incidents, and violations of applicable rules.
• Comply with law, lawful requests, and protect the rights, safety, and property of users, Happy Cloud World, and others.

Where applicable law requires a legal basis, we process information as necessary to provide the Services, based on our legitimate interests, with your consent, and to comply with legal obligations. You may withdraw consent at any time, without affecting processing that occurred before withdrawal.

3. Advertising and analytics

The Game may display advertising provided by third-party advertising partners, including Google AdMob, Pangle, and their authorized advertising-demand partners. These partners may collect or receive device information, advertising identifiers, IP address, approximate location, app and ad interaction data, and similar technical information to serve ads, limit repeated ads, prevent fraud, measure performance, perform attribution, and provide analytics.

Where required by law, personalized advertising is used only with consent. You can adjust advertising and tracking choices through the consent controls presented in the Game, where available, and through your device privacy settings. Opting out of personalized advertising does not remove advertisements; the ads shown may be less relevant.

Third-party providers process information under their own privacy policies. You can learn more from:

• Google Privacy Policy
• Pangle Privacy Policy

4. How we disclose information

We may disclose information to:

• Service providers that support hosting, analytics, crash reporting, customer support, security, and technical operations.
• Advertising partners for the purposes described in the advertising section above.
• Google Play and Apple’s App Store in connection with distribution, purchases, refunds, fraud prevention, and platform compliance.
• Authorities, regulators, courts, or other parties when reasonably necessary to comply with law, respond to lawful requests, protect rights and safety, investigate fraud or security issues, or establish and defend legal claims.
• A buyer, successor, or professional adviser in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate safeguards.

We do not sell personal information for money. Certain disclosures involving advertising identifiers and ad-interaction information may be considered a “sale,” “sharing,” or use for targeted advertising under some privacy laws. Where those laws apply, you may have a right to opt out as described below.

5. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including providing the Services, maintaining business and transaction records, resolving disputes, enforcing agreements, preventing fraud, and meeting legal obligations. Retention periods vary according to the type of information, why it was collected, and applicable legal requirements.

When information is no longer required, we take reasonable steps to delete, anonymize, or securely isolate it. Aggregated or anonymized information that can no longer reasonably identify an individual may be retained and used for legitimate purposes.

6. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. No electronic transmission or storage system is completely secure, and we cannot guarantee absolute security.

7. Children’s privacy

We do not knowingly collect personal information from children in violation of applicable law. Where a user is treated as a child under applicable law, we use age-appropriate privacy settings and obtain any consent required before collecting personal information or enabling personalized advertising.

If you are a parent or guardian and believe that a child has provided personal information without the required authorization, contact us at rutsintech@gmail.com. We will review the request and take appropriate action, including deletion where required.

8. Third-party services

The Services may contain links to or integrations with third-party services. We do not control those third parties and are not responsible for their privacy practices. Their handling of information is governed by their own privacy policies and terms.

9. International data transfers

Happy Cloud World is based in Hong Kong, and our service providers and advertising partners may process information in Hong Kong, the United States, the European Economic Area, Singapore, or other countries. These countries may have data-protection laws that differ from those where you live.

Where required, we use recognized safeguards for international transfers, such as contractual protections or other mechanisms permitted by applicable law.

10. Your choices and privacy rights

Depending on where you live, you may have the right to request access to, correction of, deletion of, or a copy of personal information; object to or restrict processing; withdraw consent; opt out of targeted advertising or certain disclosures; and appeal a decision concerning a privacy request.

To submit a request, email rutsintech@gmail.com. Please describe your request and include enough information for us to identify relevant records. We may ask for reasonable verification before completing a request. We will respond within the period required by applicable law and will not discriminate against you for exercising a privacy right.

You may also manage certain data collection by changing your device privacy, advertising, notification, and permission settings. You may lodge a complaint with the data-protection authority in your country where that right applies.

11. Additional information for EEA, UK, and Swiss users

If you are located in the European Economic Area, United Kingdom, or Switzerland, you may have rights to access, correct, erase, restrict, object to processing, receive portable data, withdraw consent, and complain to a supervisory authority. Our legal bases may include performance of a contract, legitimate interests in operating and securing the Services, consent, and compliance with law.

12. Additional information for U.S. users

Residents of certain U.S. states may have additional rights concerning access, correction, deletion, portability, targeted advertising, and disclosures that applicable law defines as a sale or sharing. We do not knowingly sell or share the personal information of children for targeted advertising in violation of applicable law. Requests may be submitted using the contact details below.

13. Changes to this Policy

We may update this Privacy Policy to reflect changes to the Game, our practices, or legal requirements. We will post the revised version on this page and change the “Last updated” date. Where required, we will provide additional notice or request consent.

14. Contact us

For questions, privacy requests, or complaints, contact: